November 5, 1999: Volume 47, Number 9

Horwitz Speaks on Media, Marketing

Award-winning writer/director Murray Horwitz will visit Yulman Theater on Tuesday, Nov. 9, at 1:30 p.m. to discuss "The triumph of marketing" and how it "has divided the American mass media audience into ever-narrowing shards of market share."

"Radio, television and film used to attempt to bring people together; now, they tend to drive us apart," says Horwitz, who currently serves as vice president of cultural programming for National Public Radio. "There is a fundamental change in the compact between audience and artist, and a disproportionate increase in the prominence of the performing arts. The combination portends important consequences for our democracy, our economy and our world."

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