Negatively framed political attitudes (“I don’t like Obama”) are stronger than positively framed attitudes (“I like Romney”), and that effect is most pronounced when people have the motivation and ability to think carefully.
That's according to a study published in the latest issue of the British Journal of Social Psychology by Psychology Professor George Bizer.
The study has been picked up by a number of media outlets across the world.
To read a report in The Daily Telegraph, click here.
To read a report in the Daily Gazette, click here.