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How you really make decisions

A crew from the popular BBC "Horizons" science documentary series was on campus last June to film a segment about a study by Christopher Chabris, associate professor of psychology. Chabris and some of his students re-enacted the "Fight Club" study to demonstrate inattentional blindness, the failure to see something unexpected because one's attention is focused on something else. The segment is part of documentary on how people make decisions. It will air in the UK this week and later in the U.S.

To view a clip, click here.

To learn more about the study, click here.