Hamilton, New York - Posted on: Tuesday 08/12/14
This position serves as the main lead for executing a full slate of professional-grade communication strategies for career services. This role promotes full utilization of career services by all undergraduates at Colgate. Externally, this position serves to advance the brand of Colgate University through strategically relaying the career successes of our students and alumni. The communications coordinator will be a key liaison to Colgate’s office of communications, collaborating on initiatives that advance the university’s highest communications and branding priorities.
- As part of the strategic planning process, leads team to create and maintain a consistent career services brand.
- Designs high-impact, professional-grade logos, decks, and layouts for career services’ publications.
- Utilizes Creative Suite to create professional-grade publications (brochures, program guides, handouts) for large-scale signature events, as well as student resources.
- Promotes career services and its resources through creating integrated, interactive media.
- Writes copy for email, print, social media, and web content targeted to students that advertises and instigates usage of career services to a millennial generation population.
- Writes copy for external publications to promote the department’s value to parents, alumni, employers, donors, and friends of the university.
- Curates and cultivates departmental social media platforms—Facebook, Twitter – and viral media campaigns.
- Refines and implements a departmental marketing plan including design and execution of methodologies to leverage social media, Google analytics, program assessment, usage, etc.
- In consultation with the employer relations’ team, develops a marketing strategy to pitch to new employers seeking internship and entry-level candidates.
- Position employers’ unique profiles to build student candidate pools in response to employers’ recruiting efforts.
- Proactively seeks out opportunities for collaboration with academic/administrative departments and student organizations to broaden career services’ campaigns.
- Serves as liaison to colleagues in the office of communications and the division of institutional advancement to collaborate on producing external publications, and to ensure brand consistency with the university’s greater communications efforts.
- Works with campus colleagues to target outreach and communication efforts to diverse student groups.
- Collaborates with director of operations and strategic planning to guide a team of student interns.
- Proven ability to utilize Creative Suite design programs—InDesign, Illustrator, Photoshop – and traditional and dynamic presentation software (PowerPoint, Prezi, etc).
- Experience managing social media applications.
- Demonstrated ability to determine how to best use specific communications tools to build and engage audiences.
- Ability to implement tools and creativity to create visually-savvy pieces for a college-aged population.
- Extremely well-organized and detail-oriented, with excellent follow-through ability in managing projects on tight deadlines.
- Ability to balance many tasks simultaneously and work well independently.
- Demonstrated initiative, enthusiasm, and diligence.
- Excellent public relations know-how, including excellent writing and public speaking skills.
- Comfort with asserting one’s own ideas while functioning as part of a high-performing team.
- Appreciation for and understanding of liberal arts.
- Must be strong advocate for diversity with proven ability to work with a diverse population.
- Willingness to work evenings and occasional weekends.
- A minimum of two years of previous professional writing/branding/graphic design experience. Experience working within a college/university setting is highly desirable.
- Bachelor’s degree or the equivalent.