College Relations

We in the Office of College Relations want you to stay connected to all the things that are uniquely Union—the sense of place and community, the rich traditions and the spark of innovative minds at work.

We are committed to building strong relationships between the College, alumni, parents and friends; enhancing awareness of the value of a Union College education; and strengthening the resources needed to remain a top-tier institution that nurtures and transforms young lives.

We hope you will find a way to support Union that is right for you and your family. All of us in College Relations are pleased to assist you in this process, and we offer our heartfelt thanks for your help in guiding Union toward ever greater aspirations and achievements.

The Office of the Vice President

Provides strategic direction and leadership for alumni programs, fundraising efforts and marketing and communications initiatives for the College. Terri Cerveny, the vice president of College Relations, is a member of the president's Senior Staff and works closely with the other vice presidents of the College to support and advance Union's Strategic Plan.

Alumni & Parent Engagement

Facilitates the relationship between the college and its alumni, parents, students and friends through programming, volunteer opportunities, communications and works closely with departments across campus. Our goal is to increase alumni and parent engagement through events and outreach for the purpose of raising awareness and pride in Union College, and to increase involvement as volunteers, ambassadors, student recruiters and as donors. We are responsible for annual events that engage Union alumni, parents and friends with the campus community, including ReUnion, Homecoming and Family Weekend, and various leadership donor events.  website

Annual Giving

Helps secure contributions to Union College's Annual Fund each year, including leadership gifts. The team also manages our relationship with the Terrace Council, our donor society honoring those who give $2,000 or more to Union annually.   website

College Initiatives

Those special projects or initiatives within College Relations that help engage our alumni in unique ways and build resources for Union. The Director of College Initiatives supports the You are Union campaign, acts as the primary Union liaison with members of the President's Council and assists the Vice President of College Relations as well as the President's Office with high-level development and advancement work

Gift Planning

When you give to Union College, you afford talented young men and women the opportunity to attain their life and career goals—to become researchers, entrepreneurs, teachers, journalists, physicians, historians, activists, philanthropists, and more. Your generosity can help support the College for generations to come.  website

Communications and Marketing

Promotes  Union's strategic objectives, foster a culture of communication among internal and external stakeholders and steward the Union brand by showcasing the benefits of a Union education and building connections between the College and its diverse constituents.  website


Handles Leadership Gifts, Principal Gifts, the Parent Program/Family Leadership Giving and Research for the College Relations team. This group of experienced professionals works with individual alumni, parents and friends of the College to garner immediate and long-term financial support for Union.

Foundation, Corporate & Government Relations

Spearheads Union's efforts to secure funding from foundations, corporations, and government agencies. Grants support institutional priorities such as: enhancing academic programs, developing innovative curricula, supporting faculty and student research, acquiring new lab equipment and instrumentation, and providing scholarships for students.   website

Records & Data Systems

Keeps track of all the complex data and information required by the staff in College Relations to carry out its development and advancement activities. The team is responsible for processing, tracking and reporting gifts made to the College and for providing key information related to those gifts.