Where Marketing Meets Technology
The primary role of the Web Communications team is to manage Union's public website, www.union.edu, focusing on the content and messaging, the organization and presentation of information, and the imagery and visuals. Web Communications ensures that Union's messages and imagery are consistent throughout the website and other digital marketing media (social media, etc.). The team also helps internal clients improve their web presence, reach external audiences with web-based tools and leverage digital strategies to achieve their communications goals.
In addition to www.union.edu, the Web Communications team is responsible for administering all of the social media sites that officially represent Union College:
- Facebook: facebook.com/unioncollege
- Twitter: twitter.com/unioncollegeny
- YouTube: youtube.com/unioncollege
- Vimeo: vimeo.com/unioncollege
- Flickr: flickr.com/photos/union_college/
Because the Web Communications team deals with online tools and technology, its functions are sometimes confused with those of ITS. While ITS focuses on supporting the internal campus community with web applications and online tools designed to enhance efficiency, Web Communications focuses on supplying external audiences with information and marketing messages designed to promote Union.
