1. Provide quick response to contacts from multiple sources; purchased names, mailing list requests, travel, national college fairs, campus visitors SAT test takers.
  2. Processing applications to serve the student with application status information (portal) and allow time to readers for application review and class shaping.
  3. Acknowledge, through the application process, of alumni connections to better serve that population.
  4. Ensure that prospects do not have to provide information we already have.
  5. Promote the idea of a paperless student experience.