Becker Career Center

Director, Undergraduate Admissions, University at Albany, Albany, NY

About University at Albany:

Established in 1844 and designated a University Center of the State University of New York in 1962, the University at Albany's broad mission of excellence in undergraduate and graduate education, research and public service engages a diverse student body of more than 17,900 students in nine schools and colleges across three campuses.

Located in Albany, New York, New York State's capital, the University is convenient to Boston, New York City and the Adirondacks.

The University at Albany, State University of New York, seeks a dynamic, visionary, and data-driven, Director of Admissions. The Director of Admissions will supervise/lead a diverse and experienced staff of admissions professionals, providing leadership, direction, research, and planning for all undergraduate recruitment and admission efforts. Specifically, the Director will:

  • Develop and implement a plan for admissions that is consistent with the strategic plan of the University and the priorities of the Associate Vice President
  • Be expected to use and analyze institutional, national, and market data to inform the practices of the University and assist in developing annual and long term enrollment targets
  • Be expected to meet or exceed enrollment goals
  • Leverage interpersonal and presentation skills to recruit students and engage institutional partners
  • Design and implement effective recruitment and marketing strategies for prospective students for on-campus and online students while making recommendations regarding an effective scholarship program
  • Strengthen and refine the University's marketing, recruitment and outreach to prospective students and families using state-of-the-art technologies (e.g., CRM, predictive modeling, digital recruitment) to expand the University's ability to attract, enroll and retain a talented and diverse student body
  • Develop and implement strategies and processes for the entire application life cycle from interest through enrollment.  These strategies should include nurturing leads and admitted applicants to increase yields
  • Participate in University-wide retention efforts.
  • Collaborate with Associate Vice President to evaluate markets trends, identify goals, develop creative content, and supervise implementation of annual recruitment and marketing plan; monitor and update plans to ensure goals are achieved
  • Develop lasting partnerships with academic and administrative departments critical to enrollment and yield efforts (e.g., deans, department chairs, orientation, Residential Life, Advising, Financial Aid, Athletics, Alumni, and EOP)
  • Be responsible for oversight of the unit's budget

Reporting directly to the Associate Vice President, the Director is a member of the Enrollment Management leadership team, and works closely with other University leaders to identify, develop, and implement student recruitment efforts aimed at increasing targeted University enrollments. The Director of Admissions oversees the Office of Admissions and leads in the development and implementation of recruitment and operational strategies, as well as, performs special projects and assignments as determined by the Associate Vice President. This position requires an understanding of data and the ability to utilize technology effectively in the recruitment and admission of students.

The Admissions Office is responsible for the oversight, management and strategy for student recruitment and enrollment. The Admissions Office works to meet the University's enrollment goals, including overall numbers, quality, and student diversity, with particular emphasis on increasing enrollment of out-of-state first-year and transfer students.

Working with the Associate Vice President, the Director will recommend and determine admissions policies and data-driven strategies in order to realize the University's enrollment goals. The Director of Admissions will develop collaborative relationships with faculty, deans, counselors and administrative staff, such as Residential Life, Orientation, Advising, and Financial Aid, to develop campus-wide efforts to achieve success.

The Director will foster staff growth and development. This includes staff having a full understanding of undergraduate education at the University at Albany, staying current with faculty activities and student accomplishments, as well as other developmental and growth opportunities. It also includes training on recruitment practices, presentation and storytelling skills, writing, the development of relationships with prospective students, ability to use data, process improvements, assessment, and use of enrollment management tools including Slate.

The Director will develop and implement a strategic recruitment plan that is data driven and includes best practices, service standards, and continuous evaluation and assessment of processes and activities to understand and improve effectiveness. The Director will be responsible for continuous refinement of the plan, structure and operations as it evolves.

The Director is expected to manage the Admissions Office budget and working closely with the Associate Vice President and the Director of Financial Aid to manage the scholarship budget to enroll students targeted by the institution.

The Director is responsible for the development of a successful on-campus visit program, alumni volunteer program and student ambassador program, as well as off-campus recruitment events. The Director initiates outreach to secondary schools and community colleges and will establish and maintain contact with guidance counselors, independent counselors, community college counselors, and community-based organizations. The Director would work in conjunction with the Department of Athletics regarding NCAA and university admission regulations and standards. 

The Director is expected to stay current with national issues related to admissions and recruitment, promote the University at various venues, be proficient with University systems, and adhere to the institution's policies and procedures.


The ideal candidate will:

  • Have a deep understanding of the best practices and policies in admissions, recruitment and strategic enrollment management
  • Be innovative, data-driven, strategic and fluent with current admissions-based technologies
  • Be proficient in examining and re-engineering operations, procedures, and strategies
  • Have a record of success leading, mentoring and inspiring an admissions office to achieve enrollment goals
  • Be a dynamic speaker, strong writer, and active listener who will communicate effectively with all constituents
  • Demonstrate success in leading, developing and managing multiple teams
  • Have a proven track record of handling multiple high-impact projects at multiple stages
  • Demonstrate success in working with staff to develop and optimize processes
  • Have experience in recruiting on-line and non-traditional students
  • Demonstrate a strong record of cross-campus collaboration
  • Have working knowledge of NCAA admission regulations and standards
  • Possess honesty, integrity and the highest professional and ethical standards


  • Master's degree from a college or university accredited by a U.S. Department of Education or internationally recognized organization
  • A minimum of seven years admissions experience with evidence of increasing responsibilities, including responsibility for staff selection, supervision, development, assessment, and accountability
  • Excellent leadership, planning, managing, and communication skills
  • Working knowledge of marketing, recruiting and enrollment management tools
  • Strong written and oral communication skills
  • Demonstrated ability with data analysis, planning and assessment
  • Proficiency with enrollment management technology including a CRM and EPS
  • Demonstrated ability to foster and effectively build relationships with internal and external constituencies
  • Applicants must address in their application their ability to work with a culturally diverse population.

Important Note:  The start date is negotiable with consideration of a candidate's commitment to their current institution.

Additional Information:

Professional Rank and Salary Range: Director of Admissions, SL-5

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation.  If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at    


Application Instructions:

Please apply online via

Applicants MUST submit the following documents:

  • Resume
  • Cover letter stating all the required minimum qualifications and any of the applicable preferred qualifications
  • List of three references with contact information

Note: After submitting your resume, the subsequent pages give you instructions for uploading additional documents (i.e. cover letter etc.).

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Closing date for receipt of applications: Open until filled. 

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