Communications & Marketing

Departmental Identifiers

The development and use of separate logos to represent individual units or programs is prohibited. However, the Union College branding system allows colleges and other major units to utilize a “departmental identifier.” The identifier includes the black version of the Union College 1795 logo in conjunction with a line of type set in garnet Trade Gothic all caps to identify a specific department or program. The minimum acceptable size follows the guidelines for the minimum size of the 1795 logo.

There are three acceptable variations for these identifiers: one line horizontal, two lines horizontal (when the identifier contains two or more words) and stacked. Requests for artwork for a departmental identifier should be directed to the Office of Communications.