Leah Rosen serves as the inaugural Vice President for Communications and Marketing. Overseeing all communications and messaging activities, Rosen ensures that internal and external audiences alike have a refined understanding of Union, its aspirations and its role in higher education.
Rosen brings more than 20 years of experience at the George Washington University (GW) in Washington, D.C., her alma mater. She has held positions in communications, marketing, special events and external relations. Most recently, she served as the university’s associate vice president for marketing and creative services, providing strategic direction for university-wide marketing campaigns, web and digital assets, and creative services projects.
During her tenure at GW, Rosen developed multi-disciplinary marketing and creative services teams focused on meeting the needs of an ever-evolving higher education landscape, including leading efforts to define and maintain the university’s brand and visual identity. She established GW’s first multimedia team, producing Emmy Award-winning content. Under her leadership, the university won its first Webby Award for its virtual tour.
In addition to her administrative appointment, Rosen taught event management courses in GW’s School of Business and traveled internationally with a group of students as a course facilitator at the 2012 London Olympics.
Rosen holds a bachelor’s degree in business administration and a master’s in tourism administration from GW.
Outside of the office, she expresses her creativity through a variety of art forms, including jewelry design, silversmithing and enameling. A nature lover, she also enjoys hiking with her dogs and gardening.