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Union publications, video win marketing and design awards

Several Union College publications and a video have received awards from the Albany Ad Club, the half-century old organization for the region’s advertising, public relations and marketing professionals.

The club hosted its 38th Annual Nori Awards recently at the GE Theater in Schenectady.
This year’s competition drew more than 350 entries in 106 categories from 50 regional agencies.

Union and its design partner, id29 of Troy, N.Y., won awards for the 2010-2011 Union College President's Report in the category “Collateral Material - Annual Report.”

Designers were Doug Bartow and Bryan Kahrs, with account management by Liz Solarek. Jill Hungsberg, senior director of Marketing and Communications, oversaw the writing by Communications staff.

The new Union College viewbook series, The Prospective Student’s Guide to…, consisting of four themed books, won Overall Best in Show in the category, “Consumer or Trade Publication – Campaign.”

The first piece in the series also received honors for “Collateral  Material, Publication Design – Magazine Design.”

Collaborating on the Admissions pieces were Ann Fleming Brown, director of Admissions; Linnea Potter, Admissions assistant; Hungsberg and Tina Lincer, associate director of Communications. The id29 team consisted of Michael Fallone, creative director; Bartow, design director; Jake Wright, designer; and Solarek.

Joyce Chabot was the printing manager for all of the publications.

In addition, “The Arts at Union” won a NORI in the category of “Audio Visual Sales Presentation.” Previously, the video earned an award from the Council for the Advancement and Support of Education.

Charlie Casey, senior editor, and Lincer teamed with Creative Advantage of Schenectady to portray student and faculty engagement in all facets of Union’s arts curriculum.

The NORI’s are considered the local equivalent of the national Addy Awards. Entries include communications pieces from both the commercial and nonprofit sectors. They are judged by noted industry professionals from around the country.