Linda Boff '83 named GE CMO

She joined GE in 2003, after serving as CMO at NBC's iVillage.
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Linda Boff '83 named GE CMO



Linda Boff '83 recently became chief marketing officer at GE. Previously the company's executive director of global brand marketing, Boff has led innovative brand-development efforts globally.

She joined GE in 2003, after serving as CMO at NBC's iVillage and holding key marketing roles at Citigroup and the American Museum of Natural History.

Learn more about her appointment here