Union publications honored with marketing awards
Several Union College publications and other materials were recognized recently by the Higher Education Marketing Report’s 31st Annual Educational Advertising Awards competition.
Union won a gold in the Single Newspaper Ad category for an ad that ran in a special supplement in the Chronicle of Higher Education.
Union won several awards for admissions pieces. It took home a Silver award in the Total Recruitment category for a package that included print and online viewbooks, brochures and brand postcards. It won also Silver in the Brochure category for a search piece titled “Think Beyond Majors” and Silver for a brochure targeted to parents of prospective students, “Parents Know: Students Thrive at the Intersections.” An Admissions viewbook titled “What Inspires You?” received a Merit award.
The Union communications team that works on Admissions marketing materials includes Tina Lincer, associate director; Ken George, web director, and Gail Glover, senior director.
Collaborating from the Admission Office were Ann Fleming Brown, director of Admissions; David Glasser, senior enrollment systems analyst; and Katherine DeSieno, senior assistant dean of admissions. All of the enrollment materials were designed by Zehno Cross Media Communications in New Orleans, La.
The College also took home two Bronze awards for pieces for the International Programs Office: a study abroad brochure and an information sessions poster. Lincer collaborated on both pieces with Lara Atkins, director of International Programs. Designs were by Tessa Cochetti of Glenville, N.Y., whose design firm bears her name.
In the Annual Report category, the College won a Silver for the 2014-15 President’s Report. Charlie Casey, senior director of Strategic Communications, oversaw production, with design by 2K Designs in Clifton Park, N.Y., led by Kris Fitzgerald. The College won a Silver for “Union’s Impact by the Numbers,” also designed by Fitzgerald.
Finally, the fall issue of the Union College magazine won a Bronze award. In addition to Casey and Fitzgerald, contributors include Erin DeMuth Judd, associate editor of Strategic Communications, Phil Wajda, director of Media and Public Relations, and Christen Gowan, associate director of Media Relations and Social Media.