Alumni in the news: Herbert Schmertz '52

The New York Times memorialized the life of Herbert Schmertz '52.
Nott Memorial
Herbert Schmertz at a presidential campaign event for Robert F. Kennedy, speaking at rear, in 1968. (NY Times photo)
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Alumni in the news: Herbert Schmertz '52


  • Herbert Schmertz at a presidential campaign event for Robert F. Kennedy, speaking at rear, in 1968. (NY Times photo)Herbert Schmertz at a presidential campaign event for Robert F. Kennedy, speaking at rear, in 1968. (NY Times photo)

The New York Times recently memorialized Herbert Schmertz '52.

The aggressive and innovative public relations man who, as a Mobil Oil executive, pioneered the use of company-written “advertorials,” died Jan. 17, 2018 in West Palm Beach, Fla. He was 87.

At Union, Schmertz was a member of Phi Sigma Delta.

Learn more about his life here. 

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