Content Marketing Manager, Catalant

Posted: 06/05/18 | SHARE:

Description:

Catalant Overview:

Catalant helps companies build an agile workforce, with technology and programs that enable them to access the talent they need, when they need it, wherever it is. Forward-looking executives partner with Catalant to transform the structure of how their companies’ work gets done and the behaviors that drive or delay agile workforce transformation.

Over 20 percent of the Fortune 1000 use Catalant’s best practices and platform to frictionlessly access and deploy internal and external talent, including over 50,000 independent consultants and 1,000 boutique firms in Catalant’s expert marketplace. Anonymized data from leading companies train Catalant’s AI-powered talent matching and recommendation engine, inform its program design and best practices, and surface counter-intuitive insights that get smarter over time.

Our investors include General Catalyst and Highland Capital, two of the top Venture Capital firms out there, as well as famed investor Mark Cuban. We're on a mission to build the absolute best team on the east coast, and are looking for talented, scrappy, fun, and competitive folks to redefine the way work gets done!

Position Description:

As the Content Marketing Manager, you’ll manage the day-to-day operations of Catalant’s thought leadership efforts. You will be responsible for overseeing the entire lifecycle of content - from ideation, to production, to distribution.

You will be responsible for building an editorial calendar to support three core content tracks - always-on (articles, white papers, webinars), campaigns (reports, webinars, presentations, infographics) and analyst/sponsored content (analyst reports, podcasts, native).

We are looking for a seasoned B2B content marketer that can help us produce high-quality content that will help us develop meaningful connections with our audiences.

Key Responsibilities:

  • Develop and execute multi-channel digital marketing campaigns that support company initiatives, such as: category creation efforts and product launches.
  • Ability to work cross-functionally with internal teams (corporate marketing, product marketing and demand generation) to ensure that content aligns with core messaging and upcoming/active campaigns.
  • Manage relationships with influencers, analysts, partners and thought leaders to develop content.
  • Collaborate with and manage freelance creatives (writers, designers, developers),maintaining quality and a consistent brand voice and tone in all content that is produced.
  • Optimize all content for SEO and social media.
  • Plan, track, and report on the content lifecycle using available tools (Trello, Excel, Google Docs, Google Analytics), showcasing the value of content across the entire buyer’s journey (awareness, consideration and conversion).

 

Qualifications:

Required Skills:

  • 5 - 7 years' experience in B2B Content Marketing roles, preferably in fast-moving technology organizations.
  • In depth understanding of B2B marketing and sales technologies, tools, and processes and how content plays a role.
  • Ability to actively provide strategy, insights, and ideas to fuel content production
  • Experience producing a wide variety of content including written articles, guides, presentations, webinars and research reports.
  • Excellent proofreading, content editing, and grammatical skills
  • Ability to work in a fast-paced environment

Application Instructions:

Complete online application and network with Union alum Randy Miller

Apply Now

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