Digital Marketing Specialist, Annual Giving

Posted: 05/16/17 | SHARE:


The UAlbany Fund, in the Division of University Development, is hiring a Digital Marketing Specialist.  The primary responsibilities will include:

  • Design digital media campaigns that align with the UAlbany Fund's goals of increasing engagement and philanthropic support
  • Manage brand awareness and digital content as it relates to the UAlbany Fund
  • Design and implement a comprehensive social media strategy for the UAlbany Fund and Division of University Development in coordination with, and utilizing the existing channels of, Alumni Association and Marketing & Communications
  • Maintain and manage digital content calendar
  • Serve as liaison to the Alumni Association, Marketing & Communications, and various committees with regard to UAlbany Fund initiatives, communications and events
  • Manage a core group of social media volunteers with the goal of encouraging peer-to-peer engagement and solicitation
  • Attend university events to provide live updates on social media channels and promote university brand  
  • Lead the student and young alumni philanthropy initiatives and bolster efforts in this area, including a focused strategy on engaging student leaders and transitioning these individuals to become key volunteers
  • Assist schools and colleges with fundraising initiatives via crowd funding, social media, promotional days (#givingtuesday, Philanthropy Day) and the incorporation of philanthropic messaging into existing constituent-based events and communications
  • Identify opportunities for applying new technologies, digital products and services to UAlbany Fund campaigns


Minimum Qualifications:

  • Bachelor's degree in Marketing, Digital Media, Communications or relevant field, from a college or university accredited by a U.S. Department of Education or internationally recognized accrediting organization
  • Excellent interpersonal, verbal and written communication skills
  • Ability to work both independently and collaboratively, manage multiple projects and take initiative
  • Applicants must address in their applications their ability to work with a culturally diverse population.

Preferred Qualifications:

  • At least one year of previous annual fund or development experience
  • Prior experience in an institution of higher education or not-for-profit setting
  • Prior experience in designing, implementing or executing a social media campaign
  • Prior graphic design experience 
  • Experience using the software platforms, iModules and Colleague

Additional Information:

Professional Rank and Salary Range: Staff Assistant, SL-2

Closing date for receipt of applications: June 15, 2017

Start date: June 2017

Application Instructions:

Applicants MUST submit the following documents:

  • Resume
  • Cover letter
  • Three professional references

Note: After submitting your resume, the subsequent pages give you instructions for uploading additional documents (i.e. cover letter etc.).

See the FAQ for using our online system. Please contact us if you need assistance applying through this website.

Returning Applicants - Login to your UAlbany Careers Account to check your completed application.

Apply Now

Return to job listings