DIGITAL MARKETING SPECIALIST, MVP, Schenectady, NY

Posted: 07/17/18 | SHARE:

Description:

MVP Health Care is seeking an experienced Digital Marketing professional to manage and assist with developing, executing, and analyzing digital marketing campaigns. This position will be responsible for:

• Email marketing strategy

• Marketing automation

• Audience segmentation

• Lifecycle management

• Lead generation

 

The Digital Marketing professional will work collaboratively with marketing & communications teams, as well as IT, to align with digital goals and priorities. As part of the digital team, this position will also assist with the overall digital marketing strategy and track and measure digital performance.

 

Qualified applicants will have:

 

• Experience using email and marketing automation tools (Marketing Cloud, Marketo, and Constant Contact)

• Experience using CRM (Salesforce, Microsoft Dynamics)

• Experience using content management systems like WordPress or Sitefinity

• Experience with Agile Methodology a plus

• Knowledge in HTML/CSS, and other computer languages

• Knowledge in web analytics and monitoring tools (Google Analytics, Web trends, Tableau)

• Basic graphic design skills

• A BA/BS, or equivalent amount of relevant experience and education may be considered

• 2-4 years of progressive digital marketing experience

 

 

 To apply

Candidates must apply on-line at www.mvphealthcare.com/careers to be considered for a position with MVP.

 

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