Marketing Specialist, Sentinel Benefits & Financial Group

Posted: 05/09/18 | SHARE:


The Purpose of Your Role:
The Marketing Specialist is a critical member of the Marketing team who is primarily responsible for activities relating to client communications, events, social media and the firm’s public website. This role is the creative lead behind promoting the Sentinel Benefits brand to our prospects and customers.
The successful candidate will play an integral role in building and engaging the company’s customer base, and creating effective strategies that will promote the long-term growth of our firm. This position is located in Wakefield, Massachusetts.



The Expertise We’re Looking For:

  • Three + years of experience in a Marketing role or applicable experience
  • Ability to work well in a fast-paced, and collaborative environment
  • Good taste, a sense of aesthetics and a love for great copy and witty communication
  • Creative and self-motivated
  • Ability to research and write effectively on a wide range of topics
  • Strong project planning, scheduling, and tracking skills
  • Basic information layout skills for driving creation of clear, visually appealing, and compelling emails and landing pages

The Behaviors That You Bring:

  • Integrity – Your customer-centric attitude and commitment to doing what is right for our employees.
  • Expertise – You are a team player and continuous learner. You share your knowledge with the team, embrace new learning opportunities, and search for ways to improve our operations.
  • Empowerment – You demonstrate organizational skills, the ability to manage priorities, deadlines, and troubleshoot issues independently.
  • Excellence – Your detail-oriented approach leads to quality processing results for our employees and your communication skills allow you to communicate effectively with internal team members.
  • Innovation – You learn quickly, collaborate with others, and share your ideas for improving our service.

The Expertise We’re Looking For:

  • Plan, communicate, and execute all live and virtual prospect and client events
  • Analyze the success of each event and propose creative new improvements to the attendees’ experience
  • Drive social media strategy and activity to expand Sentinel Benefits’ footprint on target channels
  • Create shareable content appropriate for specific social networks to expand our brand messaging and to create a cohesive presence with consistent engagement
  • Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers, leads and brand new audiences that don’t yet know us
  • Manage distribution of external communication programs (client email alerts and other marketing related communications) by utilizing the company’s marketing automation platform (MAP)
  • Maintain and manage all aspects of the public website to ensure overall quality, accuracy and relevancy
  • Improve visibility online and increase demand/website traffic via search engine optimization (SEO) to deliver conversions
  • Work closely with business areas and sales teams on content creation
  • Develop and communicate marketing tactics and results and project recommendations to management and executives

About You:

We are looking for someone who has an outgoing personality and customer service focus. This person should feel comfortable jumping into projects and tasks, and like helping to finding resolutions.
Education, Skills and Experience:

  • Must be able to work independently as well as in a team
  • Excellent analytical and communication skills
  • Experience working with marketing automation, CRM, CMS tools and Google Analytics
  • Bachelor’s degree in Marketing, Business, or a related field
  • Some travel required for this position
  • Availability to work in the Wakefield, MA office

Additional Information

Company Background:
Sentinel Benefits & Financial Group employs more than 200 benefits professionals who serve more than 3,500 clients throughout New England and the U.S. From our conveniently located offices in Wakefield, MA, Melville, NY and New York, NY, you will enjoy a team‐oriented work environment. Recognized as one of the
largest privately‐owned benefits firms in Massachusetts, Sentinel is looking for the right people to join our talented, professional team. Sentinel Benefits & Financial Group is an Equal
Recognized as one of the largest employee benefits firms in Massachusetts (Boston Business Journal), a top 100 retirement plan adviser (PLANADVISER Magazine), and the 2016 recipient of the Best-in-Retirement Business IMPACT Award™ by Charles Schwab, our in-house experts—and their commitment to excellence—define who we are.

Our Culture:
Our people care about our organization. We are a company with a mission to be the best in our industry. Being part of this company means that you are part of something special. Sentinel Benefits & Financial Group offers paid vacation, 9 Holidays and 1 floating holiday, company sponsored medical and dental insurance, life insurance, AD&D, short and long‐term disability, 401(k) Plan and free parking.

Equal Opportunity Employer.

To Apply

Interested candidates should email a resume to:, SUBJECT LINE: Marketing Specialist

For further information, please check us out at

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