Social Media Specialist- Research Foundation for SUNY System- Albany NY

Posted: 07/17/18 | SHARE:


The Social Media Specialist will be responsible for driving and executing the strategic direction of NYSBDC social media activities by growing, managing and evaluating the information on various platforms to promote the SBDC brand. This position will play a critical role in refining, managing and executing a consistent strategy that offers substantive and engaging content across all social platforms and communities. The individual also will provide consistent and regular analytics for social media engagement. This role requires a strong writing skillset in both social/digital writing and traditional public relations writing.

Duties and Responsibilities:

  • Develop content and messages about all aspects of the NYSBDC program, which could include links, videos, graphics and images that can be shared across multiple internal and external platforms.
  • Manage social media conversations (both proactive and reactive) in a timely manner to users' needs and requests.
  • Track, monitor and respond to social media conversations.
  • Provide insights to senior staff along with key program stakeholders.
  • Collaborate with regional center staff, the Web Content Manager and the PR and Publications Coordinator to incorporate social media into key organizational initiatives and events.
  • Coordinate and facilitate communications across the statewide network. Participate in cross-functional groups throughout the organization to support their social media and communications objectives.
  • Establish consistency of messages across multiple online venues that are relevant to NYSBDC goals.
  • Support and protect the SBDC brand by ensuring positive messaging is maintained across all channels and platforms.
  • Create analytics reporting structure to inform senior NYSBDC leaders on a regular basis.
  • Work with regional center staff and committee members across the statewide network to create quarterly social media content calendars and communicate messages that incorporate key themes and priorities.




  • Excellent verbal communication skills with ability to present ideas and information clearly.
  • Solid understanding and demonstrated experience working with brands in the social media universe including YouTube, Twitter, Instagram, Blogs, Facebook, etc.
  • Knowledge of social media analytics and ability to pull information from each platform into a cohesive and concise report.
  • Extreme attention to detail and outstanding organization skills.
  • Very good traditional writing and grammatical skills and an understanding of the variances in appropriate tone and messaging on different social media platforms.
  • Working knowledge of technology involved to create podcasts, videos; functional knowledge of HTML; proficient knowledge of SEO.


  • Associates degree in Communications, Marketing, Business, News Media or related field of study required.
  • 1-3 years' work experience in digital marketing and social media desirable.
  • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.) highly desirable

SALARY:              $40,000-$50,000

To apply

Apply with resume and cover letter at


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