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As with any organization, whether commercial or not-for-profit, Union’s brand is one of our most important assets. Our brand has been synonymous with an outstanding education for more than two centuries, and we must take care to steward and respect it by portraying it thoughtfully and consistently in all communications that carry the Union name.
This Style Guide is meant to provide examples of how our brand should be portrayed visually in print and online. Adhering to the Style Guide is essential to ensuring our communications have a common “Union look” that will help reinforce our brand and our unique identity. The Style Guide should be followed by any external graphic designer or writer working for the College, as well as by any member of our internal community involved in communicating to Union’s audiences.
The Style Guide is published by the Office of Communications & Marketing.
The Office reserves the right to request revisions to any communications bearing the Union name that violate the guidelines contained herein.