ADAY4U makes history, tops $1 million for Union

Publication Date

This year’s ADAY4U was another fundraising event for the record books.

While numbers are still being finalized, the day topped 2,403 donors to the College – the most donors in a single day in Union’s history.

For every gift made to the College on Wednesday, trustees matched each gift with an additional $200. Including the trustee match, Union


secured over $1 million for the institution. Gifts during the one-day challenge made without a specific designation benefit Union’s Annual Fund.

“Yet again, the Union community rallied to show their tremendous support,” said Terri Cerveny, vice president of College Relations. “We are so grateful for the many who gave to the College and encouraged their fellow alumni, parents, students, faculty, and staff to join them. This truly shows the strength of our community.”

Support to the College included donations and posts to social media. An event in Reamer Campus Center drew students, faculty and staff to donate and also received giveaways. Also, alumni in three cities – Boston, New York City and Schenectady – held cake and champagne celebrations for ADAY4U.

This is the fourth challenge of its kind. Last year, Union topped 2,200 donors, raising nearly $1.09 million in 24 hours.