To promote Union's strategic objectives, foster a culture of communication among internal and external stakeholders and steward the Union brand by showcasing the benefits of a Union education and building connections between the College and its diverse constituents.
The office has four main priorities
- To elevate Union's reputation by sharing its stories and promoting its accomplishments to a broad audience, including the media
- To strengthen and protect the Union brand through the use of consistent, effective visuals and messaging in the college’s communication vehicles
- To ensure that the Union brand is portrayed as successfully in online vehicles (website, social media spaces, etc.) as it is in print
- To support internal clients on campus in developing and implementing their own marketing and communications strategies