Style Guide

Union’s brand is one of our most important assets. Our brand has been synonymous with an outstanding education for more than two centuries, and we must take care to steward and respect it by portraying it thoughtfully and consistently in all communications that carry the Union name.

This Style Guide is meant to provide examples of how our brand should be portrayed. Adhering to the Style Guide is essential to ensuring our communications have a common look and feel that will help reinforce our unique identity. The Style Guide should be followed for all materials (print and digital) used to communicate to Union’s audiences.

We take great care to make sure our communications and marketing materials follow a consistent look, feel and voice. For access to additional assets, fonts and training on best practices, contact Communications and Marketing.

The Style Guide is published by the Office of Communications & Marketing. The Office reserves the right to request revisions to any communications bearing the Union name that violate the guidelines contained herein.