Communications & Marketing

Google data collection

The official Union College website, www.union.edu, utilizes Google Analytics, a web analytics service provided by Google, LLC ("Google"). In addition to the standard setup, Union College has enabled Google Analytics Demographics and Interest Reporting to gain a better understanding of our website's audience.

It is important to note that Union College has limited control over the code provided by Google for this service. Furthermore, we do not receive any personally identifiable information through the use of Google Analytics. All data provided to us is aggregated and used solely to enhance the content and user experience of this website.

If you wish to opt out of Google’s web traffic data collection, you can adjust your browser settings to block cookies. Please be aware that this may affect your ability to fully interact with certain features of the website. For visitors using mobile devices such as smartphones or tablets, instructions on managing cookies can typically be found in the device manufacturer's user guide.

Additionally, Google offers an option to opt out of Google Analytics tracking, which can be accessed here.