The development and use of separate logos to represent individual units or programs is prohibited. However, the Union College branding system allows colleges and other major units to utilize a “departmental identifier.” The identifier includes the black version of the Union College 1795 logo in conjunction with a line of type set in garnet Trade Gothic all caps to identify a specific department or program. The minimum acceptable size follows the guidelines for the minimum size of the 1795 logo.
There are three acceptable variations for these identifiers: one line horizontal, two lines horizontal (when the identifier contains two or more words) and stacked. Requests for artwork for a departmental identifier should be directed to the Office of Communications.
THE UNION COLLEGE ATHLETICS LOGO
Use for athletics communications, materials and wearables only. These logos are NOT intended to be used on general College communications or in contexts that require the official logo. They are not interchangeable with the official Union College logo and should not be used in close proximity with the official logo.
THE MINERVA SEAL
The official seal of the College is reserved for special communications such as degree certificates or diplomas, the President’s Office letterhead, select publications and official College documents. It is NOT intended to be used on general College communications or in contexts that require the official logo. It is not interchangeable with the official Union College logo and should not be used in close proximity with the official logo.
In Oct. 2015, the College’s Board of Trustees approved a change to the motto to add the French word for “sisters.” The new motto reads: Sous les lois de Minerve nous devenons tous frères et sœurs (“Under the laws of Minerva, we all become brothers and sisters”).
All use of the official seal should include this text: SOUS LES LOIS DE MINERVE NOUS DEVENONS TOUS FRERES ET SOEURS